Build and maintain profitable relationships with cloud buyers selling IBM MaaS360, Aspera, SPSS, etc. on the cloud. IBM’s Cloud Marketplace Reseller (CMR) program enables you to transact IBM’s top software as a service to gain a profitable digital revenue stream.
Why would you be interested? As an IBM CMR, you will:
>>> IBM's Partner Marketplace Playbook from our Cloud Aggregator's perspective
XaaS resellers need to drive demand through global and regional channels. For which they require e.g. SaaS GTM support, commercial help, markets knowledge, financial aid, etc. and not a pack-and-ship distributor’s skills.
For the emerging IBM SaaS channel, this help is more important than ever. And is where IBM’s Cloud Aggregators shine with their modern understanding of cloud customer journey, as-a-service ecosystems, subscription sales, etc.
>>> Traditional distributors vs Cloud Aggregators: born on-premise vs born on the cloud
As our IBM Cloud Marketplace Reseller, you will enjoy all benefits of our cloud platform:
Use our platform to increase earnings by selling IBM products or bundles of IBM solutions with your own managed service or developed solutions. On our platform, resellers can publish their own solution listings and bundles by themselves. And if you don’t have your own offerings, you can easily enable any of our existing third-party integrations to enrich your catalog.
>>> See all cloud platform capabilities you will enjoy when you join our partner network
We will make sure you can follow the trend
Many companies see IBM SaaS services as an opportunity to outsource non-specialized processes e.g. device management, reports, predictive analytics, etc. But these companies already use other cloud providers to disperse the rest of their workloads and get the best out of the cloud.
How to win in this reality? Leverage our CMR marketplace to also conquer the non-IBM part of your customer’s business. With our multi-cloud aggregation platform, you can get access to the largest vendor ecosystems – AWS, Microsoft and Google Cloud, and a chance to become a next-generation as-a-service reseller.
Listed below are the actions you need to complete before selling IBM XaaS offerings. Want to see IBM explains the application process? Read this.
Sign up for an IBMid here and register your company in IBM PartnerWorld. Link the legal entity with the IBMid.
Request a Cloud Marketplace Reseller status to sell IBM XaaS with a Business Partner Agreement.
Select the IBM distribution partner you want to work with from the Distributors list (Cloud Aggregators).